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Canon Illuminates Victoria Harbour with First Revolving Neon Sign in Asia

Canon Hongkong Company Limited (Canon Hongkong) held a kick-off ceremony tonight to officially announce the inauguration of the first revolving neon sign in Asia, located at Oterprise Square in Tsim Sha Tsui.

The second of its type in the world, the sign takes between 4 to 5 minutes for each 360 degree-turn. Commencing from 16 March 2006, it will revolve from 7am to 1am, while the neon component will be illuminated daily from 5pm.

In a function held at the Hong Kong Convention and Exhibition Centre, Mr. Kensaku Konishi, President and CEO of Canon Hongkong and guests of honour Mr. Michael Suen, Secretary for Housing, Planning and Lands, HKSAR Government; Canon's product endorsers Mr. Ekin Cheng and Ms. Niki Chow were present to undertake the lighting ceremony.

To cerebrate the memorable moment, there are also Pyro Performance in the light up ceremony Guest of honour:
Mr. Michael Suen Ming-Yeung, Secretary for Housing, Planning and Lands, HKSAR
Mr. Ekin Cheng, Canon IXUS Digital Camera endorsor
Ms. Niki Chow, Canon PIXMA Printer endorsor

"The Canon revolving neon sign is an exciting new landmark on Hong Kong's skyline and is an excellent showcase for our brand," said Mr. Konishi. "The fact that it's also a first in Asia is most appropriate for Canon, which is a company that is always forward-looking and innovative."

Taking eight months to complete, the double-sided, 360 degree revolving sign weights 75 tons and measures 29 meters by 7 meters. The 3,200 neon tubes used on the sign extend to a total length of 6.5 kilometres.

Canon Hongkong also announced the opening of a new Canon showroom and customer center located on the 10th and 11th floors of Oterprise Square in early August 2006. Spanning over two floors with an area of over 13,000 square feet, it is centrally located in Kowloon's shopping district, offering convenience and first-rate customer services. "More than 50 staff will be working in the new showroom and customer care centre, we believe the new centre will further enhance and strengthen Canon's services for our customers," said Mr. Konishi.

 

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