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Canon Launches Brand New Digital Products
Unmatched proprietary technologies
Guarantee superb usage experience and image quality
Canon today announced the launch of a new series of digital products, including EF Lens, PowerShot, IXUS Digital Compact Cameras and SELPHY Compact Photo Printer. The new products boast enhanced quality and functionalities that promise users the most enjoyable experience and results. EF Lens EF 24-70mm f/2.8L II USM
Next Generation Professional Large Aperture Standard Zoom Lens | | | - Professional f/2.8L large aperture standard zoom lens
- Newly developed 18 elements in 13 group optical design
- 1 Ultra-high-precision Ground-glass and 2 high-precision Glass-molded (GMo) Aspherical lens elements to deliver high image quality by effectively reducing various types of aberration across the entire frame
- 1 Super UD and 2 UD lens elements to minimize magnification-type chromatic aberration and color blurring across the entire zoom range, results in high resolution and high contrast image
- 9-blade circular aperture produces beautiful out-of-focus image
- 0.38m minimum focusing distance across the entire zoom range
- Lens structure with enhanced durability and toughness to cope with the demand of professional users
- New Zoom Ring Lock Lever to lock the zoom position at the wide end during travel
- Weights approximately 805g, a 15% reduction compared to previous generation
- Inner focusing design, ring USM and optimized AF algorithm achieve fast, quiet and
accurate autofocus - Optimized lens coatings for digital cameras to ensure excellent color balance and minimize ghosting and flare
- Fluorine coating on foremost and rearmost lens surfaces makes cleaning easier
- Dust and water resistance design* to enable shooting in harsh conditions
|  | | | * With EOS-1D Series and EOS-1V, however it is not recommended for use under rain | | | | | | EF 24mm f/2.8 IS USM
Image Stabilized Compact Wide Angle Lens | | | - World’s first# 24mm wide angle single focus lens to feature
an optical Image Stabilizer (IS) - Newly developed 11 elements in 9 groups optical design
- 1 high-precision Glass-Molded (GMo) Aspherical lens element to achieve high image quality through effective correction of various aberrations, including curvature of field
- Ultra-compact image stabilizer offers shake compensation up to 4-stop shutter speed
- Image Stabilizer automatically detects normal shooting mode and panning mode
- 0.20m minimum focusing distance with 0.23x maximum magnification
- 7-blade circular aperture produces beautiful out-of-focus images
- Optimized lens coatings for digital cameras to ensure excellent color balance and minimize ghosting and flare
- Inner focusing design, compact ring USM and optimized AF algorithm achieve fast, quiet and accurate autofocus
- Weights only approximately 280g
|  | | | # As of 7th February, 2012 | | | | | | EF 28mm f/2.8 IS USM
Image Stabilized Compact Wide Angle Lens | | | - World’s first# 28mm wide angle single focus lens to feature
an optical Image Stabilizer (IS) - Newly developed 9 elements in 7 groups optical design
- 1 high-precision Glass-Molded (GMo) Aspherical lens element to achieve high image quality through effective correction of various aberrations, including curvature of field.
- Ultra-compact image stabilizer offers shake compensation up to 4-stop shutter speed
- Image Stabilizer automatically detects normal shooting mode and panning mode
- 0.23m minimum focusing distance with 0.20x maximum magnification
- 7-blade circular aperture produces beautiful out-of-focus images
- Optimized lens coatings for digital cameras to ensure excellent color balance and minimize ghosting and flare
- Inner focusing design, compact ring USM and optimized AF algorithm achieve fast, quiet and accurate autofocus
- Weights only approximately 260g
|  | | | # As of 7th February, 2012 | | | | | | IXUS Digital Compact Camera IXUS 510 HS
Slim, high-zooming power and wireless transfer inside a compact camera | | | - 28mm Wide Angle 12x optical zoom with lens-shift type optical image stabilizer
- New 10.1-Megapixel CMOS (Back-illuminated) image sensor
- DIGIC 5 digital image processor
- Enhanced HS SYSTEM, reducing image noise dramatically
- New Built-in Wireless transfer function (IEEE 802.11 g/b/n*)
- New ZoomPlus improving image quality of digital zoom
- 3.2-inch 461,000-dot PureColor II Touch wide LCD
- Enhanced Scene Detection technology, adding baby, child, sleepy face and smile detection, maximum up to 58 different scenes and supporting movie shooting
- New Face ID function
- New Intelligent IS optimizes image stabilization for the shooting conditions
- Enhanced shooting modes - Soft Focus and Smooth Skin
- Hight-speed burst mode, approximately 6.1 frames per second#
- Full HD 1920 x 1080 movie shooting with stereo sound, with Dynamic IS and
Powered IS - Super Slow Motion Movie mode, shooting at 240 frame per second^
- Movie DigestΔ HD mode and iFrame mode
- Smart Shutter, with Face, Smile and Wink Self-Timer
- Micro SDXC card support
- 2 color variations: Black, White
| 
 | | | * 2.4GHz band only
# Image resolution is approximately. 2.5-megapixel
^ Records at 320 x 240 pixels and the longest clip is 30 seconds; actual frame rate is 239.76 frames per second
Δ Records at 1280 x 720 pixels; actual frame rate is 29.97 frames per second | | | | | | | IXUS 240 HS
Super Wide angle and wireless transfer inside a compact camera | | | - 24mm Super Wide Angle 5x optical zoom with lens-shift type optical image stabilizer
- New 16.1-Megapixel CMOS (Back-illuminated) image sensor
- DIGIC 5 digital image processor
- Enhanced HS SYSTEM, reducing image noise dramatically
- New Built-in Wireless transfer function (IEEE 802.11 g/b/n*)
- New ZoomPlus improving image quality of digital zoom
- 3.2-inch 461,000-dot PureColor II Touch wide LCD
- Enhanced Scene Detection technology, adding baby, child, sleepy face and smile detection, maximum up to 58 different scenes and supporting movie shooting
- New Face ID function
- New Intelligent IS optimizes image stabilization for the shooting conditions
- Enhanced shooting modes - Soft Focus and Smooth Skin
- Hight-speed burst mode, approximately 5.2 frames per second#
- Full HD 1920 x 1080 movie shooting with Stereo sound, with Dynamic IS and
Powered IS - Super Slow Motion Movie mode, shooting at 240 frame per second^
- Movie DigestΔ HD mode and iFrame mode
- Smart Shutter, with Face, Smile and Wink Self-Timer
- 5 colors variations: Black, Silver, Red, Pink, Blue
- New Battery Pack NB-11L
| | | | * 2.4GHz band only
# Image resolution is approximately 4-megapixel
^ Records at 320 x 240 pixels and the longest clip is 30 seconds; actual frame rate is 239.76 frames per second
Δ Records at 1280 x 720 pixels; actual frame rate is 29.97 frames per second | | | | | | PowerShot Digital Compact Camera PowerShot SX 240 HS
Ultra-zooming power with full control inside a compact camera | | | - 25mm Super Wide Angle 20x optical zoom with lens-shift type optical image stabilizer
- 12.1-Megapixel CMOS (Back-illuminated) image sensor
- DIGIC 5 Digital image processor
- Enhanced HS SYSTEM, reducing image noise dramatically
- New ZoomPlus improving image quality of digital zoom
- Aperture priority (Av), Shutter priority (Tv) and full manual exposure shooting modes
- 3-inch 461,000-dot PureColor II G LCD
- Enhanced Scene Detection technology, adding baby, child, sleepy face and smile detection, maximum up to 58 different scenes and supporting movie shooting
- New Face ID function
- New Intelligent IS optimizes image stabilization for the shooting conditions
- High-speed burst HQ mode, approximately 10.3 frames per second#
- Live view control mode
- Enhanced shooting modes - Soft Focus and Smooth Skin
- Full HD 1920 x 1080 movie shooting with stereo sound, with Dynamic IS and
Powered IS - Super Slow Motion Movie mode, shooting at 240 frame per second^
- Movie DigestΔ HD mode and iFrame mode
- Smart Shutter, with Face, Smile and Wink Self-Timer
- 3 color variations: Black, Silver, Red
| | | | # Maximum 10 continuous shots per burst
^ Records at 320 x 240 pixels and the longest clip is 30 seconds; actual frame rate is 239.76 frames per second
Δ Records at 1280 x 720 pixels; actual frame rate is 29.97 frames per second | | | | | | PowerShot D20
All weather compact camera with built-in GPS | | | - 28mm Wide Angle 5x optical zoom with lens-shift type optical image stabilizer
- 12.1-Megapixel CMOS (Back-illuminated) image sensor
- DIGIC 4 digital image processor
- Enhanced HS SYSTEM, reducing image noise dramatically
- 10m Waterproof capability , 1.5m Shock resistance, Dustproof and
Cold resistant -10C* - Built in GPS function
- 3-inch 461,000-dot PureColor II G LCD
- Enhanced Scene Detection technology, up to 32 different scenes and
supporting movie shooting - New Intelligent IS optimizes image stabilization for the shooting conditions
- Handheld night scene and low light# shooting mode
- 1cm Marco focus, Underwater Marco mode added
- Creative filters including fisheye, miniature and toy camera effect
- Full HD 1920 x 1080 movie shooting with Dynamic IS and Powered IS
- Super Slow Motion Movie mode, shooting at 240 frame per second^
- Movie DigestΔ mode and iFrame mode
- Smart Shutter, with Face, Smile and Wink Self-Timer added
- WP-DC 45 40m Waterproof case
- 3 color variations: Silver, Blue, Yellow
| | | | * Waterproof Capability Meets JIS/ IEC protection class IPX8 up to 60 minutes, Dustproof Capability Meets JIS/ IEC protection class IP6X, Shock Resistant Capability based on MIL Standard 810F Method 516.5 Selecting Procedure IV (A US Defense Standard). The camera is subjected to Canon standard testing conditions. However, it is not guaranteed that this camera will not damage or malfunction
# Image resolution is approximately 3-megapixel
^ Records at 320 x 240 pixels and the longest clip is 30 seconds; actual frame rate is 239.76 frames per second
ΔRecords at 640 x 480 pixels; actual frame rate is 29.97 frames per second | | | | | PowerShot A4000 IS
Easy operation with high zooming power | | | - 28mm Wide Angle 8x optical zoom with lens-shift type optical image stabilizer
- 16-Megapixel CCD image sensor
- DIGIC 4 digital image processor
- 1cm Marco focus
- 3-inch 230,000-dot LCD
- Enhanced Scene Detection technology, up to 32 different scenes and
supporting movie shooting - New Intelligent IS optimizes image stabilization for the shooting conditions
- Low light mode# and Discreet mode
- Live View control
- Creative filters including fisheye, miniature and toy camera effect
- HD 1280 x 720 movie shooting, with Dynamic IS and Powered IS
- iFrame mode
- New Battery Pack NB-11L
|  | | | # Image resolution is approximately 4-megapixel | | | | | | PowerShot A2400 IS
Easy operation | | | - 28mm Wide Angle 5x optical zoom with lens-shift type optical image stabilizer
- 16-Megapixel CCD image sensor
- DIGIC 4 digital image processor
- 2.7-inch 230,000-dot LCD
- Enhanced Scene Detection technology, up to 32 different scenes and
supporting movie shooting - New Intelligent IS optimizes image stabilization for the shooting conditions
- HD 1280 x 720 movie shooting with Dynamic IS and Powered IS
- Low light mode# and Discreet mode
- Live View control
- Creative filters including fisheye, miniature and toy camera effect
- iFrame mode
- New Battery Pack NB-11L
|  | | | # Image resolution is approximately 4-megapixel | | | | | | PowerShot A810
Wide angle lens for beginners | | | - 28mm Wide Angle 5x optical zoom
- 16-Megapixel CCD image sensor
- DIGIC 4 digital image processor
- 2.7-inch 230,000-dot LCD
- Enhanced Scene Detection technology, up to 32 different scenes and
supporting movie shooting. - HD 1280 x 720 movie shooting
- Low light mode# and Discreet mode
- Live View control
- Creative filters including fisheye, miniature and toy camera effect
- iFrame mode
- Two AA alkaline batteries
|  | | | # Image resolution is approximately 4-megapixel | | | | | | SELPHY CP810 Compact Photo Printer Smaller & lighter Design | | | - 2.7-inch 230,000 dot LCD
- New Scene Detection function with Blue Sky and Sunsets
- Enhanced Portrait Image Optimization and Smooth Skin Effect
- New Extended ID photo functions*
- Shuffle Layout Print supported
- "SELPHY Photo Print" software extends your creativity - with calendar, clip arts and
photo frame printing - "My Colors" Function for special and customized photo colors
- New energy saving function
- New slimmer paper cassettes
- Built-in Multi-card Slot and USB Flash Drive direct print
- Speedy 4R borderless photo print approx. 47 sec and 2R approx.27 sec
- Supports 4 print sizes, including 4R, 3R, 2R & 2R sticker (full size label / 8 labels)
- Pictures Perfect for 100 Years keeping wonders alive forever#
|  | | | * Multi-size, standard, custom layout available
# Based on accelerated testing, assuming image is stored in an album at 23°C/50% R.H | | | | | The official sales date in Hong Kong will be announced later. | | | About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years of experience in imaging products manufacturing, Canon's global revenue currently stands at US$34.9 billion (as of 31 December 2009). The extensive resources it devotes to research and development has made Canon one of the U.S. imaging industry's top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world's various imaging needs.
Established in 1971, Canon Hongkong Company Limited (CHK) responsibles for sales, marketing and services of all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon's corporate philosophy, kyosei, which in essence motivates the company with its staff to proactively strive for harmonious coexistence with other citizens through participation in various social, charitable and environmental activities. From year 2005, the Hong Kong Council of Social Service has awarded CHK the Caring Company Logo in recognizing CHK's continuous efforts contributed to the local community. Furthermore, CHK also endeavours to adopt internationally recognized management systems, having become certified in conformance with ISO 9001, ISO 14001 and OHSAS 18001 in 2003, 2004 and 2005 respectively. CHK is certified to COPC-2000® CSP Standard in 2006.
Being a responsible manufacturer, Canon leads to be the first in global to set up its own Canon Toner Cartridge Recycle Factory located in Japan, China, U.S. and France since 1990 to make sure all collected toner cartridges are utilize as reused parts in new products. Up to year 2009, Canon has reduced the use of new resources by 110,000 tons and CO2 emission by 310,000 tons. Likewise, CHK from 2008 has established Ink Cartridge Collection boxes placed in voluntary schools, shopping malls, computer centres and commercial buildings. All used cartridges collected will be delivered to factory for decomposition and recycling as materials of other products.
Canon Enquiries Hotline: 3191-2333
Website: www.canon.com.hk | |
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