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Canon New PowerShot Digital Compact Camera Series
PowerShot A2400 IS and A810
The Perfect Camera for Beginners with Easy-to-Use Versatile Features |
Canon introduces the new PowerShot A2400 IS and A810 Digital Compact Cameras. Incorporated with Canon advanced technologies to offer high image quality, versatile features and easy operation, the new cameras cater the needs of entry level users. The two cameras incorporate Scene Detection technology and a host of Creative Filters for easy creation of special image effects, and offer Live View Control and Low Light shooting mode for easy capture of high quality image. | | 28mm wide-angle 5x optical zoom lens with optical Image Stabilizer (IS)1
Designed for the beginners, PowerShot A2400 IS and A810 are equipped with a 28mm wide-angle 5x optical zoom lens which offers users a useful range in daily shooting to capture both distant and close-up subjects effortlessly. With its 28mm wide-angle shooting capability to easily capture wide open landscapes and group photos within a limited space, and 5x optical zoom power to capture far away subjects in brilliant details, the cameras are handy for daily snapshots. PowerShot A2400 IS is integrated with a lens-shift type optical Image Stabilizer (IS) to provide optimal compensation that effectively reduces blur caused by camera shake, ensuring sharp images even for entry level users. DIGIC 4 digital image processor and high-quality 16-megapixel CCD image sensor
PowerShot A2400 IS and A810 feature Canon’s proprietary DIGIC 4 digital image processor for improved camera performance that brings quick start-up, responsive operation and faster focusing speed, making it easy for users to capture every shooting opportunity. DIGIC 4 offers great noise reduction performance to ensure brilliant and low noise image at all times. A 16-megapixel CCD image sensor is also equipped in both cameras to offer high resolution image with intricate details, and is sufficient for detailed enlargement of image larger than A2 size. New Intelligent IS for automatic optimal image stabilization2
PowerShot A2400 IS features a new Intelligent IS to automatically optimize image stabilization performance under different situations for both photo and video shootings. It guarantees clear images and steady movies at all times for entry-level users. Whether you are taking macro shots, moving subjects, using a tripod, recording movies with tele-zooming or shooting while walking with handheld camera, quality images are right at your fingertips simply by pressing the shutter button. Enhanced Scene Detection technology with up to 32 Modes
Scene Detection automatically detects shooting distance, lighting condition, color temperature and moving subjects etc, and adjusts to the best possible camera settings to capture the scene easily. By detecting a subject’s focus and exposure, white balance, ISO speed and dynamic range, even entry users can capture perfect images in different situations across a range of lighting conditions. Coupled with the Smart Flash Exposure function, the camera can automatically calculate and modify settings like flash output, flash synchronic speed and ISO speed to ensure bright and clear images. It serves as a perfect solution for common problems like uneven exposure that are found in normal flash mode. HD Movie Shooting with Dynamic IS and Powered IS3
PowerShot A2400 IS and A810 supports 1280 x 720 high definition movie recording, work perfectly with Scene Detection technology, the camera can intelligently select the optimal settings for up to 21 pre-set scene modes for movie shooting. Made specially for movie shooting, PowerShot A2400 IS also features Dynamic IS which reduces shakings caused by handheld shooting at wide angle, while Powered IS is made to improve motion compensation at the tele-end. Creative Filters for fun and special effects
Both cameras offer a wide range of creative filters for your easy creation of fun photos and movies. Miniature Mode can emphasize the subject and blur the surrounding area, creating a miniature-scale effect similar to Tilt-Shift lens. It also supports movie shooting. With the adoption of Time Lapse Movie, interesting fast motion effects can be created. Fish-eye Mode mimics the distortion of a fisheye lens which expands the central area of an image to create a convex effect. It provides 3 different levels of enlargement and convexity from Low, Medium to High. Toy Camera Effect creates a special effect similar to a pinhole camera with 3 color settings of Warm, Standard and Cool available. Smart Shutter mode for easy and convenient self portraits
PowerShot A2400 IS and A810 are equipped with a Face Self-Timer which automatically tracks each face in frame. Every time a new face enters, the timer will be activated to start adjusting focus and exposure, and release the shutter two seconds later to capture the perfect and sharp images. It avoids hand shaking and guarantees good result with adequate preparation time, ensuring that every happy face is captured perfectly. Low Light Shooting Mode4 and Discreet Mode for dim and silent environment
PowerShot A2400 IS and A810 feature a Low Light Shooting Mode4 with ISO speed up to 6400. Even shooting in dark or low light environment where flash is not allowed, more light can still be captured with the higher ISO speed that shortens the exposure time to avoid image blur caused by hand shaking, resulting in sharper and brighter images. Both cameras also offer a Discreet Mode that will automatically disable the flash and shift to silent mode. When shooting in situations where flash or noise is restricted, such as in museums or concerts, flash and camera sound can be turned off in no time that you won’t miss any precious moment. Live View Control mode for easy shooting and expanded creativity PowerShot A2400 IS and A810 are built with Live View Control mode that allows easy adjustments in image’s brightness level, color saturation and color tone on one single screen according to user’s preference. Even beginners can fine-tune the images flexibly and creatively and ensure the desired result easily with the real time preview capability. 1 Optical Image Stabilizer is available for PowerShot A2400 IS only
2 Intelligent IS is available for PowerShot A2400 IS only
3 Dynamic IS and Powered IS is available for PowerShot A2400 IS only
4 Image resolution is approx. 4-megapixel | | | PowerShot A2400 IS – Key Features - 28mm wide angle 5x optical zoom with lens-shift type optical image stabilizer
- 16-Megapixel CCD image sensor
- DIGIC 4 digital image processor
- 2.7-inch 230,000-dot LCD
- Enhanced Scene Detection technology, up to 32 different scenes and supporting movie shooting
- New Intelligent IS optimizes image stabilization for the shooting conditions
- HD 1280 x 720 movie shooting with Dynamic IS and Powered IS
- Low Light mode# and Discreet mode
- Live View control
- Creative filters including fisheye, miniature and toy camera effect
- iFrame mode
# Image resolution is approx. 4-megapixel | 
 | | | PowerShot A810 – Key Features - 28mm wide angle 5x optical zoom lens
- 16-Megapixel CCD image sensor
- DIGIC 4 digital image processor
- 2.7-inch 230,000-dot LCD
- Enhanced Scene Detection technology, up to 32 different scenes and supporting movie shooting.
- HD 1280 x 720 movie shooting
- Low Light mode# and Discreet mode
- Live View control
- Creative filters including fisheye, miniature and toy camera effect
- iFrame mode
- Two AA alkaline batteries
# Image resolution is approx. 4-megapixel | 
| | | The Canon’s new PowerShot A2400 IS Digital Compact Cameras will be available for sale on 27 March, 2012 with suggested retail prices of HK$1,380. While the sales start date and suggested retail price of PowerShot A810 will be announced later. Accessories for PowerShot A2400 IS and respective suggested retail prices are as follows: Model | Suggested Retail Price | NB-11L Battery Pack | HK$ 400 | CB-2LDE Battery Charger | HK$ 480 | ACK-DC90 AC Adapter Kit | HK$ 550 | HF-DC2 High Power Flash | HK$ 1,280 | | | | About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years of experience in imaging products manufacturing, Canon's global revenue currently stands at US$45.7 billion (as of 31 December 2011). The extensive resources it devotes to research and development has made Canon one of the U.S. imaging industry's top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world's various imaging needs.
As one of the company's earliest offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for sales, marketing and services of all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon's corporate philosophy, kyosei, which in essence motivates the company with its staff to proactively strive for harmonious coexistence with other citizens through participation in various social, charitable and environmental activities. From year 2005, the Hong Kong Council of Social Service has awarded CHK the Caring Company Logo in recognizing CHK's continuous efforts contributed to the local community. Furthermore, CHK also endeavours to adopt internationally recognized management systems, having become certified in conformance with ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 in 2003, 2004 and 2005 respectively. CHK is certified to COPC-2000® CSP Standard in 2006.
Being a responsible manufacturer, Canon leads to be the first in global to set up its own Canon Toner Cartridge Recycle Factory located in Japan, China, U.S. and France since 1990 to make sure all collected toner cartridges are utilize as reused parts in new products. Up to 2010, Canon has reduced the use of new resources by 168,000 tons and CO² emissions by 402,000 tons. Likewise, CHK from 2009 has established Ink Cartridge Collection boxes placed in voluntary schools, shopping malls, commercial centers and commercial buildings to collect used cartridges for recycling purpose.
Canon Enquiries Hotline: 3191-2333
Website: www.canon.com.hk | | | IXUS 240 HS Specifications Image Sensor | Type | 1/2.3” Type CCD | Camera Effective Pixels | Approx. 16.0-megapixel | Lens | Focal Length
(35mm film equivalent) | 28mm (W) – 140 mm (T) | Optical Zoom | 5x | Focus Range | Auto | 3cm - infinity (W) / 1.2m - infinity (T) | Macro | 3cm - 60cm | Image Stabilizer (IS) System | Lens-shift type | Digital Image Processor | DIGIC 4 | LCD Monitor | 2.7-inch TFT colour LCD (Approx.230K dots) | Focus Modes | AF (Face AiAF*1 / Tracking AF / Center)
*1 If no face is detected, 9-point AiAF or center focus is used depends on shooting mode | Metering System | Evaluative*1, Center-weighted average, Spot*2
*1 Control to incorporate facial brightness in Face AiAF
*2 Fixed to center / linked to the AF frame | Exposure Compensation (Still Images) | +/- 2 stops in 1/3-stop increments | ISO Speed
(Standard Output Sensitivity, Recommended Exposure Index) | Auto, ISO 100 / 200 / 400 / 800 / 1600 | White Balance | Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom | Shutter | Speeds (Total shutter speed range) | 15 - 1/2000 sec | Aperture | Type | Circular | Maximum f/number | f/2.8 (W) - f/6.9 (T) | Flash | Flash Range | 50cm - 3m (W) / 1m - 2m (T) | Flash Modes | Auto*, On*, Slow-Synchron, Off
* Red-eye lamp / Red-eye Reduction / FE Lock / Safety FE | Shooting Specifications | Shooting Modes | Auto, P, Live View Control, SCN*1 ,Creative Filters*2 ,Discreet, iFrame movie, Face Self-timer *1 Portrait, Low Light, Snow, Fireworks, Long Shutter
*2 Fish-eye Effect, Miniature Effect, Toy Camera Effect, Monochrome, Super Vivid, Poster Effect Shooting movies is possible with the movie button | Digital Zoom | Still images/Movies: Approx. 4x
(up to approx. 20x in combination with optical zoom)
Safety Zoom | Continuous Shooting | Approx. 0.8 shots/sec (In P mode)
Approx. 2.8 shots/sec (In Low Light mode) | Number of Images Shot
(CIPA compliant) | Approx. 190 images | Recording Specifications | Recording Media | SD memory card, SDHC memory card, SDXC memory card | Data Type | Still Images | JPEG (Exif 2.3 supported) | Movies | MOV (Image data: H.264 / Audio data: Linear PCM – (2 channel monaural)) | Number of Recording Pixels | Still Images | Large:4608 x 3456
Medium 1: 3264 x 2448
Medium 2: 1600 x 1200
Small:640 x 480
Widescreen: 4608 x 2592 | Movies | Standard:
1280 x 720 (25 fps), 640 x 480 (30 fps*1) iFrame Movie:
1280 x 720 (25 fps) Miniature Effect:
1280 x 720*2, 640 x 480*3 *1 Actual frame rate is 29.97 fps
*2 Shooting: 5fps / 2.5fps / 1.25 fps, Playback: 25 fps
*3 Shooting: 6fps, 3fps, 1.5 fps, Playback: 30fps*1 | Interface | Hi-Speed USB
Analog audio output (monaural)
Analog video output (NTSC/PAL) | Power Source | Battery Pack NB-11L
Compact Power Adapter CA-DC10
AC Adapter Kit ACK-DC90 | Dimensions (L x H x D)
(CIPA compliant) | 94.4 x 54.2 x 20.1mm | Weight
(CIPA compliant) | Approx. 110g (Camera body only)
Approx. 126g (Including battery & memory card) | All data is based on Canon’s standard testing methods. Subject to change without notice. | *Specification is subject to change without notice. | | | PowerShot A810 Specifications Image Sensor | Type | 1/2.3” Type CCD | Camera Effective Pixels | Approx. 16.0-megapixel | Lens | Focal Length
(35mm film equivalent) | 28mm (W) – 140 mm (T) | Optical Zoom | 5x | Focus Range | Auto | 3cm - infinity (W) / 1.2m - infinity (T) | Macro | 3cm - 60cm | Digital Image Processor | DIGIC 4 | LCD Monitor | 2.7-inch TFT colour LCD (Approx.230K dots) | Focus Modes | AF (Face AiAF*1 / Tracking AF / Center)
*1 If no face is detected, 9-point AiAF or center focus is used depends on shooting mode | Metering System | Evaluative*1, Center-weighted average, Spot*2
*1 Control to incorporate facial brightness in Face AiAF
*2 Fixed to center / linked to the AF frame | Exposure Compensation (Still Images) | +/- 2 stops in 1/3-stop increments | ISO Speed
(Standard Output Sensitivity, Recommended Exposure Index) | Auto, ISO 100 / 200 / 400 / 800 / 1600 | White Balance | Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom | Shutter | Speeds (Total shutter speed range) | 15 - 1/2000 sec | Aperture | Type | Circular | Maximum f/number | f/2.8 (W) - f/6.9 (T) | Flash | Flash Range | 50cm - 3m (W) / 1m - 2m (T) | Flash Modes | Auto*, On*, Slow-Synchron, Off
* Red-eye lamp / Red-eye Reduction / FE Lock / Safety FE | Shooting Specifications | Shooting Modes | Auto, P, Live View Control, SCN*1, Creative Filters*2 ,Discreet, iFrame movie, Face Self-timer, Digital IS *1 Portrait, Low Light, Snow, Fireworks, Long Shutter
*2 Fish-eye Effect, Miniature Effect, Toy Camera Effect, Monochrome, Super Vivid, Poster Effect Shooting movies is possible with the movie button | Digital Zoom | Still images/Movies: Approx. 4x
(up to approx. 20x in combination with optical zoom)
Safety Zoom | Continuous Shooting | Approx. 0.8 shots/sec (In P mode)
Approx. 2.7 shots/sec (In Low Light mode) | Number of Images Shot
(CIPA compliant) | Approx. 220 images (alkaline battery)
Approx. 500 images (NiMH battery) | Recording Specifications | Recording Media | SD memory card, SDHC memory card, SDXC memory card | Data Type | Still Images | JPEG (Exif 2.3 supported) | Movies | MOV (Image data: H.264 / Audio data: Linear PCM – (2 channel monaural)) | Number of Recording Pixels | Still Images | Large: 4608 x 3456
Medium 1: 3264 x 2448
Medium 2: 1600 x 1200
Small: 640 x 480
Widescreen: 4608 x 2592 | Movies | Standard:
1280 x 720 (25 fps), 640 x 480 (30 fps*1) iFrame Movie:
1280 x 720 (25 fps) Miniature Effect:
1280 x 720*2, 640 x 480*3 *1 Actual frame rate is 29.97 fps
*2 Shooting: 5fps / 2.5fps / 1.25 fps, Playback: 25 fps
*3 Shooting: 6fps, 3fps, 1.5 fps, Playback: 30fps*1 | Interface | Hi-Speed USB
Analog audio output (monaural)
Analog video output (NTSC/PAL) | Power Source | 2 AA Alkaline batteries /
2 AA rechargeable NiMH batteries /
AC Adapter Kit ACK800 | Dimensions (L x H x D)
(CIPA compliant) | 94.7 x 61.3 x 29.8mm | Weight
(CIPA compliant) | Approx. 123g (Camera body only)
Approx. 171g (Including battery & memory card) | All data is based on Canon’s standard testing methods. Subject to change without notice. | | |
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