Canon proudly introduces new PowerShot A3200 IS, A2200 and A800. With high-end technology and easy operation, the new models are designed to offer impressive image quality and relaxed simplicity. PowerShot A3200 IS and A2200 feature the latest version of Canon’s Scene Detection technology with up to 32 scene modes, even non-human moving subjects can be captured accurately. With newly added creative filters to enable users to experiment with a greater range of photo and video effects, plus the DIGIC 4 Digital Image Processor, a 28mm wide-angle lens, HD movie shooting and other advanced features, an exceptionally versatile and exciting shooting experience is guaranteed. PowerShot A800 provides users with 1cm Super Macro function that can capture small subjects in great detail. Together with the new Blur Reduction and Low Light Shooting modes, sharp images can be secured even in low-light situations. Powered with AA battery, A800 is the flexible choice for capturing perfect shot every time. Enhanced Scene Detection Mode with up to 32 situations* An automatic feature that detects shooting distance, lighting condition, color temperature and moving subjects etc, then adjusts the best possible camera settings to capture the scene instantly. From detecting a subject’s focus and exposure, white balance, ISO speed and dynamic range, users can capture perfect images in different locations with a range of lighting conditions such as bright, backlit or blue skies. * PowerShot A3200 IS and A2200 have pre-set 32 scene modes; A800 has pre-set 19 scene modes
Four more new scene modes are added for PowerShot A3200 IS and A2200, on top of moving portraits, even non-human moving subjects can now be identified and locked with sharp focus and right exposure. Also, with spotlight and facial shadow portraits modes, lighting condition will be analyzed for the well-exposed setting, making the subjects look natural and eye-catching. Also included is the Smart Flash Exposure function, it can automatically calculate and modify settings like flash output, flash synchronic speed and ISO speed, ensuring bright and clear images. This serves as a perfect solution for common problems like uneven exposure that are found in normal flash mode. Creative Filters
PowerShot A3200 IS and A2200 offer a wide range of creative filters. Users can now create original and fun photos or movies freely and easily: Toy Camera Effect –
A pinhole camera effect can be conjured. Three color settings of “Warm”, “Standard” and “Cool” are available. Monochrome Effect –
A dramatic monochromatic effect can be achieved with the choices of “Blue”, “B/W” and “Sepia”. Miniature Mode –
It emphasizes the subject while blurs the background, creating a miniature-scale effects similar to Tilt-Shift lens. This also supports movie shooting with adopting time lapse effect to create fast motion effects. Fish-eye Mode –
Fisheye effect mimics the distortion of a fisheye lens, expands the central area of an image to create a convex effect. There are three levels of effect to choose from Low, Medium and High, users can select different level of enlargement and convexity to create surprising effects.
Super Vivid and Poster Effect -
A “Super Vivid Effect” can be created by raising the color saturation in an image for a more vibrant effect. While by reducing an image’s gradation level, a touch of painting texture can be added to produce a special classic “Poster Effect”. Free to create with the new Live View Control Shooting Mode
PowerShot A3200 IS and A2200 are built with a Live View Control that provides for easy adjustments in Brightness Level, Color Saturation and Color Tone, all on a single screen. Users can fine-tune the images flexibly according to their preferences and creativity. HD Movie Shooting with Dynamic IS
PowerShot A3200 IS and A2200 offer 1280 x 720 high definition movie recording. PowerShot A3200 IS is built with Dynamic IS technology further reduces the shake caused by handheld shooting for smooth movie capture and clear footage at wide angle. PowerShot A800 also supports high quality VGA movie shooting at 30fps or 30 fps LP shooting modes. 28mm Wide-angle Optical Zoom Lens
PowerShot A3200 IS and A2200 feature a flexible focal length of 28mm wide-angle, 5x and 4x optical zooming capabilities respectively. PowerShot A3200 IS is integrated with an Image Stabilizer to provide optimal compensation for both vertical and horizontal camera shakes with gyroscopic sensor, reducing blur caused by camera shake for sharp images. PowerShot A800 incorporates a 3.3x optical zoom lens which makes it easier to capture distant objects in dazzling color and brilliant detail; 1cm Super Macro function which allows users to capture all the fine intricate details at close range. High Resolution CCD and DIGIC III Digital Image Processor
PowerShot A3200 IS and A2200 are equipped with a 14.1-Megapixel CCD, and A800 is equipped with a 10.0-Megapixel CCD which can capture detailed images. Coupled with Canon’s DIGIC 4 (A3200 IS and A2200) and DIGIC III (A800) Digital Image Processor which is capable of processing massive image data and efficiently reducing noise, you can be sure all images information will be translated into gorgeous gradient and rich tones. With faster operation and the improved focusing speed and accuracy, users can capture images in great details with vivid colors instantly. New Low Light and Blur Reduction Shooting Modes#
The 3 new models feature Low Light mode with ISO speed up to 3200#. Even shooting in dark or low light environment where flash is not allowed, dim light can also be gathered in order to capture bright and clear images. PowerShot A2200 and A800 feature a new Blur Reduction Mode# that can automatically detect the best brightness within the ISO speed between 500 to 6400 according to both the subject and the location. Once the subject’s movement is detected, the ISO speed will be raised to shorten the exposure time, and in turn reduce camera shake and eliminate blur.
New Discreet Mode
PowerShot A3200 IS and A2200 offer a Discreet Mode that will disable the flash and shift to silent mode. When shooting in situation where flash is restricted, such as in museums or concerts, flash and camera sound can be turned off in no time that you won’t miss any precious moments. Smart Shutter Mode
The three new models are equipped with the new Smart Shutter Mode. Face Self-Timer automatically tracks each face in frame. Every time a new face enters, the timer will be activated to start adjusting focus and exposure, and two seconds later the shutter will release to capture perfect and sharp images. PowerShot A3200 IS and A2200 also feature the Wink and Smile Self-Timer which are able to detect facial expressions like blinked eye or smile as a signal for shutter release. Once a wink is detected, the camera will automatically shoot with optimal # Image resolution of PowerShot A3200 IS and A2200 is approx. 3.5-megapixel; Image resolution of PowerShot A800 is approx. 2.0-megapixel
focus and exposure after two seconds; while smiling to the camera, focus and exposure will be adjust, and the shutter will be released immediately. This can avoid hand shaking or missing important moments, and make sure that every happy face is captured perfectly. Easy Mode Brings Convenient Shooting Experience
PowerShot A3200 IS and A2200 also feature the “Easy Mode” for simplified shooting, simply get hold of shutter button, zoom lever and flash button, and the camera will provide the best results in all conditions automatically. This can enable users to focus in framing and enjoy Canon’s advanced imaging technology. Face Detect AiAF
The built-in Face Detect AiAF Technology is capable of tracking up to 9 faces even in profile or turned at an angle, ensuring every face’s natural skin tone with optimized focus, white balance, flash and exposure. i-Contrast Intelligent Contrast Correction
Shooting against the light or in a shade away from flash outreach can result in lost details, in situation like this, i-Contrast allows automatic face brightness and contrast correction to capture natural skin colors. High-quality LCD
PowerShot A3200 IS and A2200 incorporated with a 2.7-inch and 230,000-dot resolution LCD to bring out tangible image regardless of photo taking, image and movie playback. PowerShot A800 features a 2.5-inch and 115,000-dot resolution LCD, reproducing fine and rich colors images during shooting and playback. NB-8L Lithium Rechargeable Battery Reduces Camera Size
PowerShot A3200 IS and A2200 use the NB-8L lithium rechargeable battery, which is capable to shoot up to 250 – 280 photos. It is smaller compared to previous batteries, making a lighter and slimmer camera. PowerShot A800 uses AA batteries to allow convenient change of new batteries while shooting outdoor. Users can be sure to capture unforgettable moments anytime and anywhere, without the worries of batteries running out. Key features of PowerShot A3200 IS - 14.1-megapixel CCD
- 28mm wide-angle 5x optical zoom lens with lens-shift type image stabilizer
- 2.7-inch 230,000-dot LCD
- DIGIC 4 Digital Image Processor
- New High Definition 1280 x 720 movie shooting with Dynamic IS and Miniature effect
- Enhanced Scene Detection technology, including 32 different scenes
- New Smart Shutter, with Face, Smile and Wink Self-Timer
- Face Detect AiAF function, with Blink Detection function
- New Creative filters with Miniature, Fish-eye and Toy Camera effect
- New Low Light#, Discreet and Live View Control Shooting mode
- “Easy Mode” which makes shooting photos with one touch
- i-Contrast function
- NB-8L High Capacity Battery Pack
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| Key features of PowerShot A2200 - 14.1-megapixel CCD
- 28mm wide-angle 4x optical zoom lens
- 2.7-inch 230,000-dot LCD
- DIGIC 4 Digital Image Processor
- New High Definition 1280 x 720 movie shooting with Miniature effect
- Enhanced Scene Detection technology, including 32 different scenes
- New Smart Shutter, with Face, Smile and Wink Self-Timer
- Face Detect AiAF function, with Blink Detection function
- New Creative filters with Miniature, Fish-eye and Toy Camera effect
- New Low Light#, Blur Reduction#, Discreet and Live View Control Shooting mode
- “Easy Mode” which makes shooting photos with one touch
- i-Contrast function
- NB-8L High Capacity Battery Pack
- 2 choices of camera body (silver, black)
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| # Image resolution is approx. 3.5-megapixel
Key features of PowerShot A800 - 10-megapixel CCD
- 3.3x optical zoom lens
- 2.5-inch LCD
- DIGIC III Digital Image Processor
- 1cm macro shooting
- Scene Detection technology
- Face Detect AiAF function with Face Self-Timer
- New Low Light*, Blur Reduction* and Low Light Shooting mode
- i-Contrast function
- Operation with AA Batteries
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| The new PowerShot A3200 IS, A2200 and A800 Digital Compact Cameras will be available in February 2011 and the suggested retail price will be announced later. * Image resolution is approx. 2.0-megapixel
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years of experience in imaging products manufacturing, Canon's global revenue currently stands at US$34.9 billion (as of 31 December 2009). The extensive resources it devotes to research and development has made Canon one of the U.S. imaging industry's top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world's various imaging needs.
Established in 1971, Canon Hongkong Company Limited (CHK) responsibles for sales, marketing and services of all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon's corporate philosophy, kyosei, which in essence motivates the company with its staff to proactively strive for harmonious coexistence with other citizens through participation in various social, charitable and environmental activities. From year 2005, the Hong Kong Council of Social Service has awarded CHK the Caring Company Logo in recognizing CHK's continuous efforts contributed to the local community. Furthermore, CHK also endeavours to adopt internationally recognized management systems, having become certified in conformance with ISO 9001, ISO 14001 and OHSAS 18001 in 2003, 2004 and 2005 respectively. CHK is certified to COPC-2000® CSP Standard in 2006.
Being a responsible manufacturer, Canon leads to be the first in global to set up its own Canon Toner Cartridge Recycle Factory located in Japan, China, U.S. and France since 1990 to make sure all collected toner cartridges are utilize as reused parts in new products. Up to year 2009, Canon has reduced the use of new resources by 110,000 tons and CO2 emission by 310,000 tons. Likewise, CHK from 2008 has established Ink Cartridge Collection boxes placed in voluntary schools, shopping malls, computer centres and commercial buildings. All used cartridges collected will be delivered to factory for decomposition and recycling as materials of other products.
Canon Enquiries Hotline: 3191-2333
Website: www.canon.com.hk | 
