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Canon New PowerShot SX240 HS Digital Compact Camera
Your Best Travel Companion
With 20x Optical Zoom Lens and Advanced Intelligent Technologies

Canon introduces the new PowerShot SX240 HS digital compact camera that incorporates a 25mm ultra wide-angle 20x optical zoom lens perfect for travel use to finely capture both distant scenery and close-up subjects. Equipped with an enhanced HS SYSTEM that improves shooting performance in dim environment, and a host of latest intelligent technologies including Intelligent IS, enhanced Scene Detection technology offering up to 58 modes and the new Soft Focus and Smooth Skin creative filters, PowerShot SX240 HS is the perfect companion to capture quality images with ease for an enjoyable journey.

 

25mm ultra wide-angle 20x optical zoom lens with optical Image Stabilizer (IS)
PowerShot SX240 HS is equipped with a 25mm ultra wide-angle 20x optical zoom lens which offers the best of both worlds to capture distant scenery and close-up subjects effortlessly. With its 25mm ultra wide-angle shooting capability, you can easily capture wide open landscapes and group photos within a limited space, while its 20x optical zoom power can capture far away subjects in brilliant details. PowerShot SX240 HS is integrated with a lens-shift type optical Image Stabilizer (IS) to provide optimal compensation that effectively reduces blur caused by camera shake to ensure sharp images. Coupled with the new ZoomPlus technology that improves image quality when using digital zoom, you can enjoy both flexibility and higher quality when capturing distant subjects during your journey.

Enhanced HS SYSTEM for easy capture of bright images under dim environment
The enhanced HS SYSTEM integrates the new DIGIC 5 digital image processor’s ultra-fast data processing speed and 12.1-megapixel high sensitivity CMOS image sensor’s light-gathering capability, resulting in improved signal-to-noise ratio for excellent night shooting performance. It is especially useful for shooting with high ISO settings at low light situation, as it allows a shorter exposure time thus shaking due to long exposure setting can be largely reduced. When shooting without tripod on a journey, sharp and gorgeous night shots can still be captured with handheld shooting.

Featuring a brand new DIGIC 5 digital image processor which is 6 times faster than its predecessor in noise reduction, sharp images can be captured even under high sensitivity settings. PowerShot SX240 HS also features a new Multi-Area Auto White Balance function which provides a partial correction according to different light sources like flash or mercury-vapor lamps to reproduce natural colors, improving common problems like unnatural-looking foreground subjects and background.

Double stabilization for sharp images under different shooting situations
The Intelligent IS of PowerShot SX240 HS automatically optimizes image stabilization performance under different situations for both photo and video shootings, guaranteeing clear images and steady movies at all times. In response to both shift-based and angle-based camera shake during handheld shooting, PowerShot SX240 HS is also incorporated with the Hybrid IS which includes an accelerometer to work with gyroscopic sensors so both kinds of shake can be corrected with high precision. This ensures stability in macro and close-up photography which mostly suffer from shift-based camera shake. Whether you are taking macro shots, moving subjects, using a tripod, recording movies with tele-zooming or shooting while walking with handheld camera, quality images are right at your fingertips simply by pressing the shutter button.

New Face ID function and Smart Shutter mode for easy and direct shooting controls
PowerShot SX240 HS is incorporated with a new Face ID function that allows users to assign name and birthday information to up to 12 characters. This enables the camera to identify different faces as baby (aged below 2), children (aged between 2 to 12) or adult (aged above 13) for more precise operation with the Scene Detection technology to ensure the optimal camera settings for different characters. With Face ID function, managing photos and image playback of a particular person can be done easily by sorting with faces.

PowerShot SX240 HS is also equipped with different Smart Shutter modes for easy taking of group self portraits for a fun journey. Face Self-Timer automatically tracks each face in frame. Every time when a new face enters, the timer will be activated to start adjusting focus and exposure, and release the shutter two seconds later to capture the perfect and sharp images. The Wink and Smile Self-Timers are able to detect facial expressions – blinked eye or smile as a signal for shutter release. With Smart Shutter modes, there is no more hand shaking and good result is guaranteed with adequate preparation time, ensuring that every happy face is captured perfectly.

Enhanced Scene Detection technology with sleeping and smiling face detection bringing a maximum of 58 modes
Work together with the new Face ID function, the enhanced Scene Detection technology brings more precise detection performance to guarantee the best result under different shooting scenes. By automatically detecting shooting distance, lighting condition, color temperature and dynamic subjects etc, coupled with the ability to identify different subjects as baby, children or adult, it can adjust to the best possible camera settings to capture the scene easily, e.g. increasing the exposure and turning off flash when shooting with baby to ensure the best result. The enhanced Scene Detection technology can also detect facial expressions. With its sleeping and smiling face detection, the camera will automatically capture 3 images when a smiling face is detected and select the best image; while flash and shutter sound will be automatically turned off when a sleeping face is detected, and the camera will return the best image with minimal blur by combining the data from 3 images taken. Offering a maximum of 58 different scenes and by detecting a subject’s focus and exposure, white balance, ISO speed, flash output and dynamic range, the enhanced Scene Detection technology can guarantee perfect images in different situations across a range of lighting conditions.

New Creative Filters for fun effects and optimized portraits
Two new filters can be found in PowerShot SX240 HS to help create the perfect portrait images easily during your journey! The new Soft Focus mode can soften the ambient light to create an airy and dreamy background for your portrait or wedding photos; while the new Smooth Skin mode can make the subject’s skin look natural and smooth by obscuring dullness and face’s fine lines as well as whitening the skin color.

Besides, PowerShot SX240 HS offers a wide range of creative filters for your easy creation of fun photos and movies. Miniature Mode can emphasize the subject and blur the surrounding area, creating a miniature-scale effect similar to Tilt-Shift lens. It also supports movie shooting. With the adoption of Time Lapse Movie, interesting fast motion effects can be created. Fish-eye Mode mimics the distortion of a fisheye lens which expands the central area of an image to create a convex effect. It provides 3 different levels of enlargement and convexity from Low, Medium to High. Toy Camera Effect creates a special effect similar to a pinhole camera with 3 color settings of Warm, Standard and Cool available.

Full HD Movie Shooting with Dynamic IS and Powered IS
PowerShot SX240 HS supports full HD movie shooting in 1920 x 1080 resolution for more vivid image details, allowing you to record all the memorable moments in your journey with high quality movies. The built-in Dynamic IS reduces shakings caused by handheld shooting at wide angle, while Powered IS is made to improve motion compensation at the tele-end, empowering you to fully utilize the lens’ 20x zoom power for fast tracking of distant objects. Work perfectly with Scene Detection technology, the camera can intelligently select the optimal settings for up to 21 pre-set scene modes for movie shooting.

PowerShot SX240 HS also supports Movie Digest¹ HD movie and iFrame movie shooting for quick movie preview and editing. A Super Slow Motion movie mode is also included for more enjoyable shooting with motion subjects like sports, kids or pets. It captures at 240 frames per second² and plays back at 30 frames per second to create a funny slow motion effect.

High-Speed Burst HQ Mode to perfectly capture every precise moment
Whether it is to capture the enchanting dance performance or the exciting sports competition, high speed continuous shooting is what you need to turn every action into the perfect images! PowerShot SX240 HS’s High-Speed Burst HQ mode can capture up to 10.3 frames per second³, ensuring not a single moment will be missed!

¹Records at 1280 x 720 pixels; actual frame rate is 29.97 frames per second
²Records at 320 x 240 pixels and the longest clip is 30 seconds; actual frame rate is 239.76 frames per second
³Maximum 10 continuous shots per burst

 
 

PowerShot SX240 HS – Key Features

 
  • 25mm Ultra Wide-Angle 20x optical zoom with lens-shift type optical image stabilizer
  • 12.1-Megapixel CMOS (Back-illuminated) image sensor
  • DIGIC 5 Digital Image Processor
  • Enhanced HS SYSTEM, reducing image noise dramatically
  • New ZoomPlus improving image quality of digital zoom
  • Aperture priority (Av), Shutter priority (Tv) and full manual exposure shooting modes
  • 3-inch 461,000-dot PureColor II G LCD
  • Enhanced Scene Detection technology, adding baby, child, sleepy face and smile detection, maximum up to 58 different scenes and supporting movie shooting
  • New Face ID function
  • New Intelligent IS optimizes image stabilization for the shooting conditions
  • High-speed burst HQ mode, approximately 10.3 frames per second#
  • Live view control mode
  • New Creative Filters - Soft Focus and Smooth Skin
  • Full HD 1920 x 1080 movie shooting with stereo sound, with Dynamic IS and Powered IS
  • Super Slow Motion Movie mode, shooting at 240 frame per second^
  • Movie DigestΔ HD movie and iFrame supported
  • Smart Shutter, with Face, Smile and Wink Self-Timer
  • 3 color variations: Black, Silver, Red

 
# Maximum 10 continuous shots per burst
^ Records at 320 x 240 pixels and the longest clip is 30 seconds; actual frame rate is 239.76 frames per second
Δ Records at 1280 x 720 pixels; actual frame rate is 29.97 frames per second
 

The Canon’s new PowerShot SX240 HS Digital Compact Camera will be available for sale on 9th March, 2012 with suggested retail price of HK$2,980.

 

Accessories and respective suggested retail prices are as follows:

Model

Suggested Retail Price

NB-6L Battery Pack

HK$ 300

CB-2LYE Battery Charger

HK$ 400

ACK-DC40 AC Adapter Kit

HK$ 460

HF-DC2 High Power Flash

HK$ 1,280

 
About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years of experience in imaging products manufacturing, Canon's global revenue currently stands at US$45.7 billion (as of 31 December 2011). The extensive resources it devotes to research and development has made Canon one of the U.S. imaging industry's top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world's various imaging needs.  

As one of the company's earliest offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for sales, marketing and services of all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon's corporate philosophy, kyosei, which in essence motivates the company with its staff to proactively strive for harmonious coexistence with other citizens through participation in various social, charitable and environmental activities. From year 2005, the Hong Kong Council of Social Service has awarded CHK the Caring Company Logo in recognizing CHK's continuous efforts contributed to the local community. Furthermore, CHK also endeavours to adopt internationally recognized management systems, having become certified in conformance with ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 in 2003, 2004 and 2005 respectively. CHK is certified to COPC-2000® CSP Standard in 2006.

Being a responsible manufacturer, Canon leads to be the first in global to set up its own Canon Toner Cartridge Recycle Factory located in Japan, China, U.S. and France since 1990 to make sure all collected toner cartridges are utilize as reused parts in new products. Up to 2010, Canon has reduced the use of new resources by 168,000 tons and CO² emissions by 402,000 tons. Likewise, CHK from 2009 has established Ink Cartridge Collection boxes placed in voluntary schools, shopping malls, commercial centers and commercial buildings to collect used cartridges for recycling purpose.

Canon Enquiries Hotline: 3191-2333
Website: www.canon.com.hk
 

PowerShot SX240 HS Specifications

Image Sensor

Type

1/2.3” Type High Sensitivity CMOS (Back-illuminated)

Camera Effective Pixels

Approx. 12.1-megapixel

Lens

Focal Length
(35mm film equivalent)

25mm (W) – 500 mm (T)

Optical Zoom

20x

Focus Range

Auto

5cm - infinity (W) / 1m - infinity (T)

Macro

5cm - 50cm (W)

Image Stabilizer (IS) System

Lens-shift type

Digital Image Processor

DIGIC 5

LCD Monitor

3-inch TFT color LCD (approx. 461k dots with 100% coverage)

Focus Modes

AF (Face Detect*1 / Center*2), Tracking AF, Manual focus
*1 If no face is detected, Center is used
*2 Normal or small size can be selected

Metering System

Evaluative*1, Center-weighted average, Spot*2
*1 Control to incorporate facial brightness in Face Detect
*2 Fixed to center

Exposure Compensation (Still Images) / Exposure Shift (Movies)

+/- 2 stops in 1/3-stop increments

ISO Speed (Standard Output Sensitivity, Recommended Exposure Index)

Auto, ISO 100 / 200 / 400 / 800 / 1600 / 3200

White Balance

Auto*, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Underwater, Custom
* The color of faces is evaluated in Face Detect

Shutter

Type

Mechanical shutter and electronic shutter

Speeds (Total shutter speed range)

15 - 1/3200 sec

Aperture

Type

Iris Aperture

Maximum f/number

f/3.5 (W) - f/6.8 (T)

Flash

Flash Range

50cm – 3.5m (W) / 1m – 2m (T)

Flash Modes

Auto*, On*, Slow-Shutter Synchron, Off
* Flash exposure compensation/ Flash Output / Red-eye lamp / Red-eye Reduction / FE Lock / Safety FE

Shooting Specifications

Shooting Modes

Auto*1, P, Tv, Av, M, SCN*2, Live View Control, Discreet, Creative Filters*3, Movie*4

*1 Smart Auto also available for movies
*2 Movie Digest, Portrait, Smooth Skin, Smart Shutter*5, High-speed Burst HQ, Handheld Night Scene, Underwater, Snow, Fireworks, Stitch Assist, Low Light
*3 Miniature Effect, Toy Camera Effect, Monochrome, Soft Focus, Super Vivid, Poster Effect, Color Accent, Color Swap
*4 Standard, iFrame Movie, Super Slow Motion Movie
*5 Smile, Wink Self-timer, Face Self-timer

Digital Zoom

Still images/Movies: Approx. 4x
(up to approx. 80x zoom in combination with optical zoom)

Continuous Shooting

Approx. 2.4 shots/sec (In P mode)
Approx. 10.3 shots/sec (In High-speed Burst HQ mode)

Number of Images Shot
(CIPA compliant)

Approx. 230 images

Recording Specifications

Recording Media

SD memory card, SDHC memory card, SDXC memory card

Data Type

Still Images

JPEG (Exif 2.3 supported)

Movies

MOV (Image data: H.264 / Audio data: Linear PCM - Stereo*)
* Not compatible with AVI format

Number of Recording Pixels

Still Images

16:9 - Large:4000 x 2248 Medium1:2816 x 1584
Medium2:1920 x 1080 Small:640 x 360
3:2 - Large:4000 x 2664 Medium1:2816 x 1880
Medium2:1600 x 1064 Small:640 x 424
4:3 - Large:4000 x 3000 Medium1:2816 x 2112
Medium2:1600 x 1200 Small:640 x 480
1:1 - Large:2992 x 2992 Medium1:2112 x 2112
Medium2:1200 x 1200 Small:480 x 480

Movies

Standard:
1920 x 1080 (24fps*1), 1280 x 720 (30fps*2), 640 x 480 (30fps*2)
iFrame Movie:
1280 x 720 (30fps*2)
Super Slow Motion:
640 x 480*3, 320 x 240*4
Miniature Effect:
1280 x 720*5, 640 x 480*5

*1 Actual frame rate is 23.976 fps
*2 Actual video frames is 29.97 fps
*3 Shooting: 120fps*6, Playback: 30fps*2
*4 Shooting: 240fps*7, Playback: 30fps*2
*5 Shooting: 6fps / 3fps / 1.5fps, Playback: 30fps*2
*6 Actual frame rate is 119.88 fps
*7 Actual frame rate is 239.76 fps

Interface

Unified digital input/output
(Hi-Speed USB*, Audio and Video output# supported)
* mini-B compatible
# HDMI Mini Connector compatible and HDMI-CEC

Power Source

Battery Pack NB-6L
AC Adapter Kit ACK-DC40

Dimensions (L x H x D)
(CIPA compliant)

105.5 x 61.0 x 32.7mm
(Excluding protrusions)

Weight
(CIPA compliant)

Approx. 201g (Camera body only)
Approx. 224g (Including battery & memory card)

All data is based on Canon’s standard testing methods. Subject to change without notice.


 
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