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Canon Launches Brand New Digital Imaging Products
Taking Imaging Creativity to the Next Level
With Advanced Imaging Technologies

Canon today announces the launch of a series of new digital products, accessories and a new lens technology including EOS 80D, the next generation mid-range APS-C DSLR camera that unleashes the creativity of image creation with all-rounded performance in photo and video shooting; high quality EF-S 18-135mm f/3.5-5.6 IS USM Standard Zoom Lens with the new Nano USM technology, providing a quiet and fast auto-focusing; Power Zoom Adapter PZ-E1 that enables powered zoom during video shooting; Directional Stereo Microphone DM-E1, Canon’s first external microphone for EOS series to record high quality sound; as well as 2 PowerShot Digital Compact Cameras which are PowerShot G7 X Mark II, incorporating a new DIGIC 7 digital image processor and f/1.8 large aperture lens to realize powerful low-light shooting capability; and PowerShot SX720 HS, offering up to 40x optical zoom power in a compact and lightweight body perfect for outgoing users.

EOS 80D - New Mid-range DSLR camera
Exceed the limitation of mid-range series by the new 45-point AF system and Improved Dual Pixel CMOS AF which inspire creativity in both photo and video shooting

New 24.2-megapixel image sensor and image processing system brings improved image quality
  • Newly developed 24.2-Megapixel APS-C sized Canon CMOS Sensor, new finer manufacturing process and circuitry design brings higher image quality
  • High Speed DIGIC 6 Image Processor boosts photo and movie quality and enhances the camera performance.
  • Standard ISO range 100-16000, expandable to ISO 25600 (H)
  • Features a 7,560-pixel RGB+IR metering sensor with 63-zone metering. By detecting Red (R), Green (G), Blue (B) and near-infrared light (NIR) information, more consistent metering result is achieved.
  • New "EOS Scene Detection System" makes use of RGB and NIR information from metering sensor for more accurate Auto Exposure, Auto Lighting optimizer and Auto White Balance
  • New in-camera "Distortion Correction" to correct lens distortion
  • New Picture Style ‘Fine Detail’ has been added to emphasis fine edges and material textures
  • Auto White Balance setting now supports Auto (White Priority) or Auto (Ambience Priority)
  • Built-in 10 Special Scene modes such as Kids, Handheld Night Scene and 10 Creative filter modes including water painting and HDR effects make shooting creative photos easy
New 45-point all cross-type AF System and 7 FPS High Speed Shooting to Capture Fast Action
  • Newly developed 45-point1 all cross-type AF system with expanded coverage, featuring a f/2.8 compatible high precision dual-cross center AF point that supports low light conditions up to EV -32
  • Max. 27 AF points1 support autofocus with f/8 lens combination, in which 9-point1 are cross-type AF points
  • 4 AF Area selection modes, including the new "Large Zone AF", to cater different shooting subjects
  • Features AI Servo AF II algorithm and various AF custom functions for high precision AF tracking
  • Approximately 7 FPS high speed continuous shooting and 3 FPS Silent Continuous Shooting, max. 1/8000 sec shutter speed
  • New Mirror Vibration Control System (MVCS) suppresses negative effects on image quality due to mirror motion
  • Max. 5 FPS continuous shooting speed with SERVO AF function in Live View mode (Dual Pixel CMOS AF)
  • Anti-Flicker Shooting to ensure more consistent exposure and color during shooting under flickering light source, such as fluorescent light.
  • Improved “Color tone detection AF”3 which does not only focus to skin tone detected by the 7,560-pixel RGB+IR metering sensor under One Shot AF, but also supports color tracking AF during AI SERVO AF.
Full HD 50p/59.94p EOS Movie and Improved Dual Pixel CMOS AF expands creativity
  • The Canon Unique Dual Pixel CMOS AF (DAF) is further advanced by increasing the read-out speed and algorithm advancement. Smooth and precise Movie Servo AF is now available to all movie recording quality and compatible with all auto focus EF lenses
  • Supports "Custom Movie Servo AF” that allows customizing AF characteristics during movie shooting4
  • Supports 50p/59.94p Full HD EOS Movie
  • Supports MP4 file format and IPB (light) movie compression for MP4 format
  • Built-in headphone jack for real-time monitoring of sound recording
  • Full HD HDR (High Dynamic Range) Movie5 shooting that retains details in highlight when shooting in scenes with high contrast
  • Newly added Time Lapse Movie function, a series of still images shot over a specific interval can be automatically saved to a Full HD time lapse movie6
  • Built-in with 5 Movie Creative Filters to enable special effect on movie shooting easily
Built-in with Wi-Fi/NFC connection for Convenient Remote shooting and Instant Sharing
  • Built-in IEEE 802.11 b/g/n Wi-Fi for Smartphone connection and wireless EOS Utility connection etc.
  • Built in NFC feature for fast smartphone connection and also supports Connect Station CS100 connection
  • Remote Live View Shooting and Movie Shooting is possible on smartphones with the “Camera Connect” app. Images or MP4 videos can also be viewed and saved to smartphones
  • When EF-S 18-135mm f/3.5-5.6 IS USM with Power Zoom Adapter PZ-E1 is mounted, remote movie shooting with Power Zoom function is possible via “Camera Connect” or EOS Utility
  • The NFC chip is embedded on the side of the camera to enable NFC connection even when Battery Grip BG-E14 is attached
Improved Camera Operability inherited from advanced level EOS Camera
  • First mid-range EOS model with new 100% optical viewfinder coverage and 0.95x magnification
  • Equipped with improved “Intelligent Viewfinder” with on-demand Electronic level, Gridline, Aspect Ratio Line and Flicker Detection and also the AF Area Selection Mode
  • 3.0-inch 1,040,000-dot Vari-angle Clear View II LCD monitor with Touch screen function which makes shooting, viewing and setting more convenient and intuitive
  • Incorporated same Menu design as found in professional EOS models, improves menu operation speed
  • First EOS model to include customizable Live View information display
  • Built-in flash (GN12) with support of optical pulse wireless master function
  • Built-in electronic level
  • Built-in "Interval Timer" and "Bulb Timer"
  • Supports SD/SDHC/SDXC memory card (compatible with UHS-I standard)
  • Improved Self-Cleaning Sensor Unit with lower operation noise
  • Shutter unit with 100,000-cycle durability7
  • Improved dust and water resistance design for outdoor use8

 

1 The maximum number of available focus points depends on the lens attached
2 EV -3 sensitivity available when used with f/2.8 or larger aperture lens at center AF point with One-Shot AF
3 Effective when the AF area selection mode is “Zone AF”, “Large Zone AF” or “45-point automatic selection AF”
4 When [FlexiZone AF –Single Point] is set and a compatible lens is used, if other AF method or a non-compatible lens is used, the default speed and sensitivity will be applied. Compatible lenses include all ring-type USM lenses marketed in 2009 or later, all Nano USM lens and all STM lenses.
5 HDR Movie shooting is recorded as 1920 x 1080 pixels in MP4 format; actual frame rate is 29.97p (NTSC) / 25.00p (PAL)
6 Maximum 3600 exposures, maximum 2 minutes (NTSC) or 2 minutes 24 second (PAL) timelapse movie can be shot.
7 Shutter durability may vary depending on usage and environmental conditions
8 Not recommended to use in the rain

 

EF-S 18-135mm f/3.5-5.6 IS USM
New high quality EF-S Standard Zoom Lens with new Nano USM
  • First EF-S1 standard zoom lens equipped with new Nano USM which offers silent and faster AF for photos and movie. It also enables up to an approximately 4.3 times2 increase in the driving speed of the focusing lens compared to the predecessor model
  • 16 elements in 12 groups optical lens construction, providing a 7.5x high power zoom covers from wide angle to telephoto range
  • 1 UD lens element to minimize magnification-type chromatic aberration and color blurring
  • 1 PMo aspherical lens elements to correct various types of lens aberration
  • Quiet and smooth continuous AF is supported in movie shooting3 by six-group zoom system and the adoption of Nano USM
  • Inner focus system, high-speed CPU and improved AF algorithms provide
    high-speed auto focus; full time manual focus is also supported
  • Image Stabilizer offers shake compensation up to 4-stop shutter speed4 and automatically detects normal shooting and panning for optimal compensation
  • Supports Dynamic IS function5 which provides steady handheld movie shooting while walking
  • Built-in with dedicated mechanical structure and electric control system that supports the use of “Power Zoom Adapter PZ-E1” for natural and smooth powered zooming during movie shooting
  • 7-blade circular aperture for beautiful out-of-focus image
  • 0.28x maximum magnification with 0.39m minimum focusing distance
  • Optimized lens coatings for digital cameras to ensure excellent color balance and minimize ghosting and flare
  • Metallic Lens mount to enhance durability
  • A zoom ring lock is included to prevent accidently extending
  • Optional Lens Hood EW-73D further enhances flare resistance

 

1 Compatible with EOS 7D Mark II / EOS 7D / EOS 80D / EOS 70D / EOS 60Da / EOS 60D / EOS 50D /
EOS 40D / EOS 30D / EOS 20D / EOS 20Da / EOS 760D / EOS 750D / EOS 700D / EOS 650D / EOS 600D /
EOS 550D / EOS 500D / EOS 450D / EOS 400D / EOS 350D / EOS 300D / EOS 100D / EOS1200D /
EOS 1100D / EOS 1000D (as of 18 Feb 2016)
2 2When compared to EF-S 18-135mm f/3.5-5.6 IS STM; based on the driving speed from minimum focusing distance to infinity when shooting stills at a focal distance of 135mm using AF through the viewfinder
3 Applicable to EOS 7D Mark II / EOS 80D / EOS 70D/ EOS 760D / EOS 750D / EOS 700D / EOS 650D /
EOS 100D / EOS M10, M3, EOS M2 or EOS M with Mount Adapter EF-EOS M (as of 18 Feb 2016)
4 CIPA Standard, Focal Length: 135mm (35mm format equivalent: 216mm), EOS 7D Mark II is used
5 Automatically enabled during movie shooting


New Ultrasonic Motor Technology - Nano USM
Designed for High Speed AF and Silent Operation

  • Nano USM is a new and more compact ultrasonic motor developed by Canon. The construction consists of two parts, an Elastic Metal Body and a Ceramic Voltage Element. The Ceramic Voltage Element, when applied with voltage, generates linear travelling ultrasonic waves to drive the Elastic Metal Body and the linked focus lens group directly at high speed.
  • Nano USM is more suitable to drive smaller focus lens group and perfectly integrates the benefits of both Ring-type USM and Lead-screw type Stepping motors (STM). Its AF speed for still images is almost as fast as Ring-type USM while providing silent and smooth Movie Servo AF like Stepping motors (STM).
    It also supports Full-time manual focus function.
  • EF-S 18-135mm f/3.5-5.6 IS USM is the first lens to utilize the Nano USM technology

 

Power Zoom Adapter PZ-E1

  • A detachable power zoom adapter that enables silent and smooth powered movie zooming when used with a compatible lens. It turns an EOS DSLR camera into a professional video-camcorder with powered zoom function.
  • A Speed Level Switch and a Zoom Lever are provided for zoom speed adjustment
  • Compatible to the new EF-S 18-135mm f/3.5-5.6 IS USM standard zoom lens
  • Supports wireless remote powered zoom control via smartphone or computer when used with EOS 80D
  • A compact and lightweight design with only approx. 120g in weight
  • Uses four AAA (LR03) alkaline batteries for drive power

 

Directional Stereo Microphone DM-E1
  • Canon’s first directional stereo external microphone for EOS series to record high quality sound
  • Compatible to EOS cameras with movie shooting function and external microphone input jack1
  • Features Directional switching function and supports monaural Shotgun mode and also Stereo with 90°/120°directivity
  • Wind Screen is included which can effectively reduce peripheral and wind noise

 

1 EOS-1D X Mark II / EOS-1D X / EOS-1D C / EOS 5DS R / EOS 5DS / EOS 5D Mark III / EOS 5D Mark II / EOS 6D / EOS 7D Mark II / EOS 7D / EOS 80D / EOS 70D / EOS 60D / EOS 760D / EOS 750D / EOS 700D / EOS 650D / EOS 600D / EOS 100D / EOS M3 / EOS M2 / EOS M. Not recommended to use with EOS-1D Mark IV and EOS 550D due to the absence of Manual Sound Level Adjustment function.

 

AC Adapter AC-E6N
  • New AC Adapter that complies to new safety regulations
  • Use in conjunction with DC Coupler DR-E6 to supply power to EOS DSLR cameras that utilize Battery Pack LPE6N or LP-E6 to compatible camera.
  • Use in conjunction with DC Coupler DR-E18 to supply power to EOS DSLR cameras that utilize Battery Pack LP-E17

 

EOS 80D
Estimated retail price:
EOS 80D with EF-S 18-135mm f/3.5-5.6 IS USM Lens Kit Set: HK$11,680
EOS 80D with EF-S 18-55mm f/3.5-5.6 IS STM Lens Kit Set: HK$9,580
EOS 80D Body: HK$8,480
Estimated sales start date: End of Mar

EF-S 18-135mm f/3.5-5.6 IS USM
Estimated retail price: To be announced
Estimated sales start date: End of Mar

Power Zoom Adapter PZ-E1
Estimated retail price: To be announced
Estimated sales start date: To be announced

Directional Stereo Microphone DM-E1
Estimated retail price: To be announced
Estimated sales start date: To be announced

 

 

Digital Compact Camera

PowerShot G7 X Mark II
Large 1” type CMOS image sensor, New DIGIC 7 and f/1.8 bright lens for easy adventure in darkness

  • New 1” type 20.1-megapixel high sensitivity CMOS image sensor
  • f/1.8 large aperture 24mm ultra wide-angle 4.2x optical zoom lens with optical image stabilizer (IS) and built-in ND filter
  • New DIGIC 7 digital image processor with HS SYSTEM featuring RAW image processing and advanced tracking technology
  • New 3-inch 1.04M-dot vari-angle capacitive type touch LCD, tilted up 180° and down 45° offers extra convenience for self-portraits,
    high or low angle shooting
  • New continuous shooting function up to 8 fps1 in RAW to capture every movement in full resolution
  • New In-Camera Conversion from RAW to JPEG for quick sharing
  • Star Shooting functions, supporting Time-Lapse movie2
  • Full Manual Full HD 60p movie mode3 for full control of exposure
    and focus
  • New Time-Lapse movie shooting mode for sharing without post-editing process
  • New Short Clip mode with fast and slow motion effect
  • New Self-Portrait mode with smooth skin and background defocus functions
  • New Panning mode for controlling panning shooting effect with ease
  • New ring control design switching between step and continuous movements
    for quicker and finer adjustment when shooting
  • Built-in Wi-Fi Wireless Transfer4, remote shooting5, smart device GPS function6, printing7 and backup function
  • Supports NFC8 for easy connection with Android smart devices
  • Peaking function for more accurate manual focus
  • Newly support Picture Style with “Fine Detail”
  • Scene Detection technology, maximum up to 58 different scenes and supporting movie shooting
  • Enhanced Creative Filters, HDR and Handheld Night Scene
  • Newly support Story highlight mode
  • Newly support USB battery charging function

 

Estimated sales start date: May 2016

1 Test is based on Canon's standard of measurement on UHS-I 16GB SD card. The speed can vary according to the number of shots, subject and brand of card.
2 Records at 1920 x 1080 pixels, shooting interval, playback frame rate and shooting time can be selected.
3 Records at 1920 x 1080 pixels in MP4 format; actual frame rate is 59.94 fps
4 IEEE 802.11 b/g/n 2.4GHz band only. Supports smart devices using iOS 7.1 / 8.4 / 9.0 / 9.2; Android 4.0 / 4.1 / 4.2 / 4.3 / 4.4 / 5.0 / 5.1 / 6.0
5 Camera Connect should be installed and used on the smart device
6 Camera Connect should be installed on smart devices with GPS log function turned on
7 Printers with PictBridge (Wireless LAN) are needed
8 Supports Android 4.0 or above with NFC function

 

PowerShot SX720 HS
Best travel companion with Ultrazoom Lens and Wi-Fi Function in more compact Body

  • 24mm ultra wide-angle 40x optical zoom lens with optical image stabilizer (IS)
  • 20.3-megapixel High Sensitivity CMOS (back-illuminated) image sensor
  • DIGIC 6 digital image processor with HS SYSTEM
  • Built-in Wi-Fi Wireless Transfer1, remote shooting2, smart device GPS function3, printing4 and backup function
  • NFC connection5 with Android smart devices
  • Zoom Framing Assist function for easy tele-shooting
  • Enhanced Auto Zoom function, with Face ID, zooming automatically adheres to object’s age, numbers of faces and distance from human objects during shooting
  • 1cm Macro shooting
  • Short Clip mode with fast and slow motion effect
  • Story Highlight modes, background music can be chosen for playback
  • Creative Filters and Creative Shot mode
  • 3-inch 922,000-dot LCD
  • Hybrid Auto mode6, a fusion of movie digest and auto modes to capture amazing moments with ease
  • Scene Detection technology, maximum up to 58 different scenes and supporting movie shooting
  • Approx. 5.9 frames per second high-speed burst in full resolution
  • Full HD 60p movie shooting with stereo sound7, with enhanced Dynamic IS and Powered IS
  • Newly support USB battery charging function
  • 2 color variations: Black, Red

Estimated sales start date: March 2016

 

1 IEEE 802.11 b/g/n 2.4GHz band only. Supports smart devices using iOS 7.1 / 8.4 / 9.0 / 9.2; Android 4.0 / 4.1 / 4.2 / 4.3 / 4.4 / 5.0 / 5.1 / 6.0
2 Camera Connect should be installed and used on the smart device
3 Camera Connect should be installed on smart devices with GPS log function turned on
4 Printers with PictBridge (Wireless LAN) are needed
5 Supports Android 4.0 or above with NFC function
6 Records at 1280 x 720 pixels; actual frame rate is 29.97fps
7 Records at 1920 x 1080 pixels in MP4 format; actual frame rate is 59.94fps


About Canon Hongkong Company Limited

Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2015, Canon's global revenue was US$31.4 billion.

One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more information about Canon Hongkong, please visit our website www.canon.com.hk


 
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