On 9 January, CHK was recognized as a "Consumer Caring Company" 2013 by GS1 in recognizing its committed customer caring performance towards the community of Hong Kong at the Consumer Caring Scheme 2013 Presentation Ceremony.

This year, a total of 66 renowned local corporations have been honoured in the annual award scheme. All participating companied were evaluated against seven core consumer caring values including: consumer care, sincerity, commitment, product quality and safety assurance, service quality, understanding of consumer behaviours and caring of employees. Also, a market survey was conducted by Lightspeed Research to measure applicants' achievements in terms of the quality of customer care that provided to the general public. The judging process comprises company visit, performance behaviours and consumer survey, all of which were conducted in an equitable, credible and professional manner.

Founded in 1989 by HK General Chamber of Commerce, GS1 Hong Kong is a neutral, non-profit, user-driven standards body, which facilitates collaboration to create more efficient, safer and sustainable value chains through global standards adoption.