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New Firmware for EOS-1D X Full Frame Digital SLR Camera
Improved AF Performance and Operability for Professional Shooting


Canon always values feedbacks from users and takes them into consideration for improvement. In response to the higher demands from professional photographers, we are pleased to announce the coming availability of a new firmware* for the flagship EOS-1D X Full Frame Digital SLR Camera that significantly brings enhanced AF performance and operability, including better AF and exposure controls as well as more customization options that meet user’s needs. The new firmware upgrade will further empower users with professional shooting flexibility that caters to different situations. It is scheduled to release in January 2014 and details for download will be announced later.

Improved Features of EOS-1D X New Firmware Upgrade
Improved Autofocus (AF) Performance

  • Improved AF performance under low-light conditions in AI Servo AF
  • Enhanced the settings of [Acceleration/Deceleration Tracking] parameters in [AF Configuration Tool]
  • Enhanced the parameter setting of [AI Servo 2nd Image Priority]

More Flexible AF Operability

  • New [Separate AF Points: Point Only] option in [Orientation Linked AF Point] setting. Only AF points manually assigned to each orientation are memorized and automatically applied based on shooting orientation
  • New [Initial AF Point, for AI Servo AF] setting for choosing the initial AF point to use for AI Servo AF when switching from manual AF point selection to 61-point auto selection AF

More Convenient Exposure Control

  • Exposure Compensation can now be set in Manual Exposure Mode with Auto ISO using customized [SET] button with main dial or in Quick Control screen
  • Enhanced [Minimum Shutter Speed] setting in Auto ISO to enable minimum shutter speed from 1/500 second to 1/8000 second
  • Newly added [Same Expo. for New Aperture] custom function. In occasions that the aperture value may change such as exchanging a lens with different maximum/minimum aperture, attaching/detaching an extender etc., this new function will automatically change the ISO speed or shutter speed to maintain the same exposure in Manual Exposure Mode

Further Customization and More Playback Options

  • 4 detailed settings are now added when assigning [Metering and AF Start] to AF-ON button or AE lock button
  • New [One shot <> AI Servo] option is added to the Custom Control of both AF-ON button and AE lock button for quick switching between One shot AF and AI Servo AF
  • New [Display Protected Images Only] option is added to both [Image Jump with Main Dial] and [Slide Show] playback settings

Canon will continue to improve products’ performance responding to market feedbacks, opening up new imaging opportunities for photographers.

* Firmware is a type of software used to control camera body functions

 

About Canon Hongkong Company Limited
Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier in 1970 and the world's first inkjet printer in 1985. With over 70 years of experience in imaging products manufacturing, Canon's global revenue currently stands at US$39.9 billion (as of 31 December 2012). The extensive resources it devotes to research and development has made Canon one of the U.S. imaging industry's top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world's various imaging needs.

As one of the company's earliest offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon's corporate philosophy, kyosei, which in essence motivates the company with its staff to proactively strive for harmonious coexistence with other citizens through participation in various social, charitable and environmental activities. Since 2005, the Hong Kong Council of Social Service has awarded CHK the Caring Company Logo by way of recognizing CHK's continuous efforts to contribute to the local community. Furthermore, CHK also endeavours to adopt internationally recognized management systems, having become certified in conformance with ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 in 2003, 2004 and 2005 respectively.

Being a responsible manufacturer, Canon became a global leader in 1990 by being the first to set up its own Canon Toner Cartridge Recycle Factory located in Japan, China, U.S. and France, to make sure all collected toner cartridges are utilised as reusable parts in new products. Up until 2012, Canon had reduced the use of new resources by 201,000 tons, and CO2 emissions by 450,000 tons. Likewise, since 2009 CHK has established Ink Cartridge Collection boxes in voluntary schools, shopping malls, commercial centers and commercial buildings in order to collect used cartridges for recycling purposes.


 
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